Mastering Sales for Home Improvement Professionals:
A Disarmingly Honest Approach
Thursday | April 10 | 11 AM - Noon ET
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Do you find that you or your sales team are:
Tired of pouring hours into detailed project proposals, only to be ghosted by homeowners?
Frustrated by the endless cycle of chasing unqualified leads and dealing with tire-kickers?
Struggling to close deals because homeowners are still shocked by pricing, even as material costs keep rising?
Exhausted by homeowners who drag their feet, delaying decisions and throwing off your schedule?
Overwhelmed by “free consulting” — giving away your expertise without a commitment in return?
Feeling undervalued as a professional because you struggle to confidently handle objections and close deals?
You started your business because you’re great at building and remodeling homes… then realized your real job is selling your services.
Sound familiar? If you’re a general contractor or home remodeler tired of chasing down leads, dealing with price shoppers, and hearing “We need to think about it,” this session is for you. In just one hour, we’ll break down why traditional sales tactics don’t work in this industry—and introduce a refreshingly honest approach that puts you back in control. No more awkward pitches. No more wasted time on prospects who never commit. Just real conversations that lead to real jobs.
If you're ready to sell smarter (not harder), don’t miss this. Let’s change the way you win business.
Facilitated by Colleen Watson
Colleen Watson brings decades of sales and leadership experience to the table. She helps business owners, sales leaders, and professionals master sales and business development—driving real results with a smarter, more effective approach.
